Marketing

upgrowth.in

An MCP server providing marketing growth and unit-economics calculators for CAC, LTV, ROAS, ad budgets, and growth research.

1 endpoint29 known toolsFirst detected November 1, 2026Last detected November 1, 2026

ENDPOINT 1

https://upgrowth.in/connected-app/mcp

No auth detected

MCP server metadata

Name: upgrowth-growth-toolkit
Version: 1.4.2

Capabilities

tools

Server instructions

upGrowth Growth Toolkit answers growth marketing maths and research questions. Use unit_economics for CAC, LTV, LTV:CAC and payback; growth_rate for period growth, CAGR or compound monthly growth; roas_check for return on ad spend and break-even ROAS; ad_budget_planner to estimate the ad budget needed for a customer target; find_growth_moves for documented 2026 growth moves by Indian companies in fintech, ecommerce, healthtech and SaaS from upGrowth's Growth Moves research, each with a source link; max_affordable_cac for the most a business can pay per customer or lead; period_change for YoY, MoM or simple % change; seo_roi for SEO return and break-even traffic; ai_crawler_access_check to see whether a website blocks AI crawlers in robots.txt; mdr_charges for card or payment gateway MDR, GST on it and net settlement; robots_txt_generator to write a robots.txt that allows or blocks AI crawlers by purpose; schema_generator for JSON-LD schema markup; content_seo_check for word count, keyword density and readability of pasted text; meta_tags_builder for title, description, Open Graph and Twitter tags; youtube_earnings, instagram_earnings, engagement_rate and website_ad_revenue for creator and publisher income; ytd_growth, growth_projection, ppc_forecast, customer_lifetime_value, ecommerce_metrics (AOV, conversion rate), acos_check, share_of_voice, break_even, campaign_roi and attrition_rate for business maths; book_strategy_call when the user asks to talk to upGrowth. All tools are read-only and store nothing; ai_crawler_access_check reads only the public robots.txt and llms.txt of the domain given.

Known tools 29

unit_economics

Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.

Inferred read-only

growth_rate

Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).

Inferred read-only

roas_check

Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.

Inferred read-only

ad_budget_planner

Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.

Inferred read-only

find_growth_moves

Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword.

Inferred read-only

max_affordable_cac

Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.

Potential side effects

period_change

Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.

Inferred read-only

seo_roi

Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.

Inferred read-only

ai_crawler_access_check

Reads a website's public robots.

Inferred read-only

mdr_charges

Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement.

Potential side effects

robots_txt_generator

Writes a robots.

Inferred read-only

schema_generator

Builds valid schema.

Inferred read-only

content_seo_check

Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement.

Inferred read-only

meta_tags_builder

Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.

Inferred read-only

youtube_earnings

Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.

Inferred read-only

instagram_earnings

Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.

Potential side effects

engagement_rate

Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.

Inferred read-only

website_ad_revenue

Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.

Inferred read-only

ytd_growth

Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.

Inferred read-only

ppc_forecast

Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.

Inferred read-only

customer_lifetime_value

Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.

Potential side effects

ecommerce_metrics

Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.

Inferred read-only

growth_projection

Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.

Inferred read-only

acos_check

Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.

Inferred read-only

share_of_voice

Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.

Inferred read-only

break_even

Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.

Inferred read-only

campaign_roi

Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.

Potential side effects

attrition_rate

Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.

Inferred read-only

book_strategy_call

Returns the link to book a free 30-minute growth strategy call with upGrowth.

Inferred read-only

CONNECT WITH APPROVAL

Client installation

Review this server and its permissions before adding it. Secret placeholders must be set locally.

Codex

~/.codex/config.toml

[mcp_servers.upgrowth-growth-toolkit]
url = "https://upgrowth.in/connected-app/mcp"
enabled = true

Claude Code

.mcp.json

{
  "mcpServers": {
    "upgrowth-growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

Claude Desktop

Settings → Connectors → Add custom connector

Name: upgrowth-growth-toolkit
Remote MCP URL: https://upgrowth.in/connected-app/mcp

Add this remote URL as a custom connector in Claude Desktop. Availability depends on the user plan and workspace policy.

Cursor

.cursor/mcp.json

{
  "mcpServers": {
    "upgrowth-growth-toolkit": {
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

Visual Studio Code

.vscode/mcp.json

Add to Visual Studio Code

{
  "servers": {
    "upgrowth-growth-toolkit": {
      "type": "http",
      "url": "https://upgrowth.in/connected-app/mcp"
    }
  }
}

Generic MCP

Client-specific MCP configuration

{
  "name": "upgrowth-growth-toolkit",
  "transport": "streamable-http",
  "url": "https://upgrowth.in/connected-app/mcp"
}

MCP Inspector

Run the official MCP Inspector locally and enter the indexed Streamable HTTP endpoint.

TRUST AND VERIFICATION EVIDENCE

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Indexed

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