INDIVIDUAL MCP TOOL

retail_media_primer

A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels.

ghostavo.comnone authenticationAvailability not checked

LIVE ENDPOINT

https://mcp.ghostavo.com/mcp

No auth detected

Connect to this endpoint to inspect the live schema for retail_media_primer and invoke it with your own arguments.

Indexed input schema

{}

Risk classification

Inferred read-only · medium confidence · heuristic, not a guarantee.

No write-capable action terms were found; this is not proof that invocation has no side effects.

Parent server

ghostavo.com

CONNECT WITH APPROVAL

Client installation

Review this server and its permissions before adding it. Secret placeholders must be set locally.

Codex

~/.codex/config.toml

[mcp_servers.gus-dantas]
url = "https://mcp.ghostavo.com/mcp"
enabled = true

Claude Code

.mcp.json

{
  "mcpServers": {
    "gus-dantas": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Claude Desktop

Settings → Connectors → Add custom connector

Name: gus-dantas
Remote MCP URL: https://mcp.ghostavo.com/mcp

Add this remote URL as a custom connector in Claude Desktop. Availability depends on the user plan and workspace policy.

Cursor

.cursor/mcp.json

{
  "mcpServers": {
    "gus-dantas": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Visual Studio Code

.vscode/mcp.json

Add to Visual Studio Code

{
  "servers": {
    "gus-dantas": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Generic MCP

Client-specific MCP configuration

{
  "name": "gus-dantas",
  "transport": "streamable-http",
  "url": "https://mcp.ghostavo.com/mcp"
}

MCP Inspector

Run the official MCP Inspector locally and enter the indexed Streamable HTTP endpoint.

Related tools

ask_gus — Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him.
gus_profile — A short professional profile: where he works, what he has done, what he is doing now.
leave_a_note — Send Gus a message.